Format-3
Embed. Innovate. Disrupt
Agency Credentials
Digital Innovation Partner
UK | Europe | United States
Since 2022
1.1
Introduction
Who Is F3?

A  world-class innovation studio.

Built different.

“Good design is invisible logic. The craft is in what the user never has to think about.”
Hardy - F3 Founder
1.2
Introduction
What Does F3 Do?
We help business
ideate
design
&
develop
experiences that maximise impact, growth and revenue
Vision to Results
Vision
Results
Natural History Museum, Euronet, Majid Al Futtaim, Accenture, Kaizen Gaming, ScottishPower, Weir, AppGPT, Alpiq, CareHive, TripleKey, Masdar City
1.3
Introduction
What Is The F3 Philosophy?

We are evolving the agency model. We move with agility and purpose to bridge the now and next through strategic innovation in technology that empower businesses to grow and lead.

The old model is collapsing, and bold brands are turning to partners who are human-focused and future-ready. That is us.

1.4
Introduction
The F3 Promise

Big agencies are slow, bloated and inefficient.

We Always Over deliver.

Chris Williams

“The most impressive part of working with F3 was their expertise, collaboration, and speed. Their commitment felt just like an internal team member, with a level of motivation that matched any full-time employee.”

Chris Williams • Chief Operating Officer
1.5
Introduction
F3 By The Numbers
39
31
08
100M+
Companies aided with Digital Projects
Digital experiences launched into market
Countries operating in globally as F3
Helped startups unlock
in Pre, Series A & B
33 Industry accolades, from the Webbys to Awwwards, The FWA and Agency Awards
The Webby Awards FWA Awwwards CSS Design Awards Elite Business 100 Top 50 British Business Bank Award Global Agency Awards UK Agency Awards
1.6
Introduction
Beyond The Studio
UX Crunch
UX Crunch is London’s leading event series run by F3; Focused on practical insight and honest dialogue around product design, UX, research, AI, and digital craft.
Sponsor Partners:
UX Crunch event Sponsor Sponsor CodeRabbit
2.1
Services
What We Offer
No rigid playbooks.
Just smart flexible digital solutions.
Innovation Sprints
Experience Design
Product Growth
Tech Acceleration
Every project is different.
We adapt.
2.2
Services
What We Offer
Innovation Sprints
Experience Design
Product Growth
Tech Acceleration
Our Innovation Sprints combine strategic alignment, rapid ideation, and real-time customer validation. Using proprietary tools, we generate and test high-impact concepts at speed, so you can learn faster, reduce risk, and unlock new growth.
Award-winning digital design team, crafting websites and interfaces that put the user first, blending innovation, function and aesthetics, turning your vision into intuitive experiences that resonate with your audience and drive real results.
Our Product Growth expertise makes what's already live thrive. Lean experimentation shows which features to optimise, which to expand and which to retire, so you get measurable growth without bloated teams or slow roadmaps.
Lean engineering squads plug in fast to help you ship more, with less. Whether we're augmenting your team or owning delivery end to end, we use AI tooling; From AI-assisted coding to intelligent QA, to turn your roadmap into working software.
Alpiq
3.1
Recent Projects
Alpiq (Energy)
3.1
Recent Projects
Alpiq (Energy)
Next-Gen Enterprise
Battery Customer Portal
Experience Design
Tech Acceleration
Enterprise platform for Alpiq’s Battery Customer Portal, bringing analytics, maintenance, settlements, and support into one cohesive experience. Built on a modular, token-based design system, delivering clarity, scalability, and a future-ready foundation for battery services.
Key Results
  • 55% Reduction in cognitive load
  • 35% Improvement in readability
  • 2.5X Faster reaction time
“We came to Format-3 with the ambition to stand out against all our competitors within
the energy sector, and our expectations where over achieved by the team from design to
development, they operated with craft and sped at all points of the relationship with us.”
Godo Zoltán • Head Of Digital - Alpiq
3.1
Recent Projects
Alpiq (Energy)
Alpiq iPad Alpiq iPhone
The Pendragon Cycle Rise of the Merlin The Webby Awards
3.2
Recent Projects
The Pendragon Cycle (Entertainment)
3.2
Recent Projects
The Pendragon Cycle (Entertainment)
Creating Immersive Fiction Through The Browser
Experience Design
Tech Acceleration
We launched a cinematic digital companion for The Pendragon Cycle, extending the series’ world through atmospheric art direction, tactile textures, layered imagery and immersive motion. The experience brings its characters, lore and mythology to life through a cohesive visual language designed to feel like part of the story itself.
Key Results
  • Drove 30K new users from site conversion
  • Won 09 online digital awards (incl. Awwwards & FWA)
  • Won 2026 Webby for film & streaming category
"Format-3’s work had a big impact by elevating the brand and creating a unique,
premium experience. Feedback has been universally similar — we’ve been surprised
and impressed with the quality of the site, which brings to life a book and TV series in a
unique and immersive way."
Sam Brown • VP Of Creative
Merlin
3.2
Recent Projects
The Pendragon Cycle (Entertainment)
3.3
Recent Projects
StreamLayer (Sports)
Unlocking Next-Gen Live Sports Engagement
Experience Design
Product Growth
Driving the way for innovation within the live sporting industry, directly targeted at the new wave of sports fans to tenfold their engagement during live games with functionality that puts them in the driver's seat of their entertainment.
Key Results
  • 58% increase in platform usability score
  • Won 6 new partnerships with leagues & broadcasters
  • Won Microsoft Gametech Innovation 2024
“They were amazing people to work with - not just smart and friendly but fun. But they
are also incredible designers who are very thoughtful and highly skilled, who draw on a
deep background of experience with some of the biggest and most innovative
companies in the world.”
Tim Ganshow • CPO - StreamLayer
StreamLayer NFL app screens StreamLayer Fan Zone screens
3.3
Recent Projects
StreamLayer (Sports)
4.1
Outro
One Lasting Message
Always People-Focused,
Purpose-Driven
We partner with visionary leaders to stay ahead, anticipating tomorrow, delivering today. Our global talent brings unmatched expertise, driving real results for world-class brands through bold, client-first innovation.
4.2
Outro
The Team Behind F3
Driven By Industry Leaders
Hardy Sidhu Roman Kalina Kevin Stewart Martin Listiak
Founder & CEO
Hardy Sidhu FRSA
Hardy comes with over 15+ years experience leading teams for the globes largest brands such as Samsung, Volvo, Nike, Rolls Royce, United HealthCare, and Amazon. Inducted into BIMA 100, Hardy has cemented himself as one of the UK’s leading technology disrupters.
Co-Founder & Chief Operating Officer
Roman Kalina
Experienced digital leader with over 10 years of experience pragmatically and strategically leading multidisciplinary digital teams to deliver impactful innovation successfully for global household brands.
European Partner
Kevin Stewart
A Design & Strategy leader with deep experience leading exec and product teams alike through complex transformation and innovation projects across multiple industries with clients like Roche, Volvo and Lloyds Banks.
Chief Technology Officer
Martin Listiak
Martin is an experienced technology leader who is passionate about building impactful products, empowering teams, and aligning technology with business vision. Making an impact in companies like Avast, Greystone and Currys.
4.3
Outro
Next Steps
At Format-3, we don’t just talk shop.

We show up. Wherever you are, we’ll meet your team in person and dive into a 2.5-hour workshop built to unlock digital opportunities and deliver a clear, actionable game plan.
Schedule Call
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