by Format-3

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What’s a design sprint in 2025? It’s not sticky notes and Sharpies anymore. It’s not even really a sprint. It’s a leap.

When we kick off a sprint at Format-3 today, we’re not just mapping problems and sketching ideas.

We’re generating, testing, and refining working prototypes - in the time it used to take to write a decent deck.

Why?

Because we’ve spent the last year putting the new wave of AI tools through their paces.

Constant advancements in AI tools are completely changing what’s possible.

We’ve found they help us:

✅ Build viable prototypes in hours, not weeks

✅ Accelerate testing with real users

✅ Get to product–market fit faster than ever

That’s not a 10% boost in speed.

It’s a complete reframing of how we deliver value.

There’s a lot of noise around AI right now. But Format-3 isn't here for gimmicks. We’re here to make better products, faster - delivering real-world value to our clients.

Hardy Sidhu, Founder & CEO

Suddenly, the concept phase doesn’t feel so foggy. Suddenly, feasibility isn’t a blocker. Suddenly, we’re not just making something pretty. We’re making something real.

This isn’t about the future. It’s happening now. Format-3 give clients an unfair advantage - by shrinking the gap between idea and impact.

Adam Jennings, CCO

And in an economy where time and money are in short supply, that’s what clients actually care about.

No massive budget? No problem because now we can build smarter. Faster. Cheaper.

We’re not just accelerating design, we’re speeding up decision-making. We’re validating earlier. We’re reducing waste.

We’re generating working prototypes in a day. It means we’re not just talking about ideas - we’re testing them, refining them, and moving forward with confidence.

Ricardo Medina, Partner & Design Director

Want to see what this looks like in practice?

Here’s a short demo from Ricardo, showing how we go from idea to working prototype—powered by Lovable.

Watch Ricardo's video here

So the question isn’t “How do we use AI in design?”

The question is “How can AI help our clients win?”

That’s the conversation worth having, let’s drop the smoke and mirrors, let’s start building better.

Faster.

By Format-3

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