Curiosity
A non-curated space where we articulate thoughts, share jokes and pontificate about the big “what if?” question.
An open space for open minds.

- AI
- Innovation
- Business
Harnessing OpenAI’s App Builder and Agent Builder: A Strategic Advantage for Us and Our Clients
The agent era is not on the horizon anymore. With powerful new AI tools reshaping how products are imagined, built and scaled, we are moving faster and smarter for our clients. This shift is bigger than a feature drop. It is a fundamental change in how digital experiences are created and delivered.


- AI
- Innovation
AI’s iBeer Moment: Why 95% of Projects Fail Before Breakthroughs Arrive
MIT found 95% of AI pilots fail. That’s not hype or a bubble—it’s the messy, necessary stage of innovation.


- Design
Frictionless Design Is Overrated: Why Good UX Sometimes Needs to Slow You Down
Entire product roadmaps are built on a single question: How do we make this faster? But should we?


- AI
- Design
In search of actual intelligence: the real key to digital product development
Like it or not, human beings are naturally social creatures. Whether you’re an introvert or an extrovert, our brains are wired for connection


- AI
Clearing the Smoke and Mirrors. What AI really means in 2025
What’s a design sprint in 2025? It’s not sticky notes and Sharpies anymore. It’s not even really a sprint. It’s a leap.


- Business
Innovating Through a Recession: Why Tough Times Are the Best Times to Think Big
Recessions. They’re nobody’s favourite economic event. Budgets are slashed, projects shelved, and businesses are told to “do more with less”


- Innovation
Product design lessons from the creation of Sumo Oranges
Enter the world of innovation with inspiration from Sumo oranges


- No-Code
- Innovation
Framer: The No-Code Revolution in Web Design
Let's dive a bit into the world-changing design & development tool.


- Business
- People
No Exit—Committed Partnerships in Product Teams
How the "No Exit" mindset and the flow of true partnerships—create unstoppable success in product teams


- AI
- Innovation
Balancing Innovation, Clarity, and Time in an AI-Driven World
As AI drives rapid progress, leaders must balance innovation with reflection.


- People
Driving Growth with Attention, Transparency, and Friction
Discover how our approach helps the team thrive and deliver impactful work.


- Press
We've Been Shortlisted As UK's Best New Agency for 2024
We at Format-3 are truly honoured to have been shortlisted for the UK Agency Awards.


- Business
Hire a Partner, Not a Vendor.
Forge a transformative alliance, not a transaction.


- Design
The Marriage of Animation and Web Design: Adding Life to Your Website
How and why we should marry animation and web design together.


- Frameworks
Empowering Customer Support Teams To Fuel Profit Growth
Our framework to customer centricity design


- Business
The fall of the traditional agency, & the birth of Agency 2.0
Our manifesto behind how and why F3

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