Curiosity
A non-curated space where we articulate thoughts, share jokes and pontificate about the big “what if?” question.
An open space for open minds.

- Press
Celebrating Our Award-Winning Work for Pendragon Cycle
PendragonCycle.com reflects Format-3’s ambition, blending cinematic design and technical craft into a bold digital experience, recognised by multiple international awards for its innovation and impact.
by Format-3
- Perspective
Software as the New Interface to Energy Management
Software is now the energy sector's key interface, mediating pricing, trading, and optimising use. Explore this shift, its impact, and future value drivers.
by Format-3
- Perspective
The Future of Digital Loyalty is Personal
Digital loyalty is evolving in healthcare. Learn why traditional programmes fail, how personalisation works as a system, and the privacy requirements for 2026.
by Hardy Sidhu
- Perspective
Why Digital Products Matter for Healthcare Innovation
Why digital products matter to healthcare: explore types, strategic advantages, real-world examples, and AI’s pivotal role for product managers globally.
by Format-3
- Perspective
How to Optimise UX in 2026 for Healthcare Startups
Discover how to optimise UX in 2026 for healthcare tech startups with step-by-step guidance, driving user engagement and successful AI integration globally.
by Format-3
- Perspective
Why Invest in UX Research for Healthtech Success
Why invest in UX research? Discover core benefits for healthcare startups, research methodologies, regulatory imperatives, and ROI for product leaders.
by Format-3
- Press
Format-3: 2025 A Year of Momentum, Mastery, and Meaningful Impact
Year three was about momentum. Format-3 delivered, scaled impact, and helped shape the future of intelligent digital products.
by Format-3
- Perspective
Why Healthcare Needs Empathic Intelligence
AI is reshaping healthcare, but experience design will define who leads. Empathy and trust are becoming the new competitive edge.
by Format-3
- Perspective
The Experience Layer Reshaping Digital Entertainment
As subscription fatigue grows, content alone no longer drives loyalty. The entertainment platforms that endure will be those designed around clarity, trust, and how audiences actually behave.
by Hardy Sidhu
- Perspective
Harnessing OpenAI’s App Builder and Agent Builder: A Strategic Advantage for Us and Our Clients
The agent era is not on the horizon anymore. With powerful new AI tools reshaping how products are imagined, built and scaled, we are moving faster and smarter for our clients. This shift is bigger than a feature drop. It is a fundamental change in how digital experiences are created and delivered.
by Dominik Nowakowski
- F3 Talks
F3 Talks 01 - Why Startups Fail
Building is easier than ever, yet startups keep failing. In this candid conversation, Hardy Sidhu, Kev, and Roman from Format-3 explore why speed and shiny MVPs are not enough, and why learning, trust, and real human need matter more.
by Format-3
- Perspective
AI’s iBeer Moment: Why 95% of Projects Fail Before Breakthroughs Arrive
MIT found 95% of AI pilots fail. That’s not hype or a bubble—it’s the messy, necessary stage of innovation.
by Kevin Stewart
- Perspective
Frictionless Design Is Overrated: Why Good UX Sometimes Needs to Slow You Down
Entire product roadmaps are built on a single question: How do we make this faster? But should we?
by Format-3
- Perspective
Energy’s Digital-First Shift
As energy systems grow more complex, digital-first strategies are emerging as a core source of operational and commercial advantage.
by Hardy Sidhu
- Perspective
In search of actual intelligence: the real key to digital product development
Like it or not, human beings are naturally social creatures. Whether you’re an introvert or an extrovert, our brains are wired for connection
by Hardy Sidhu
- Perspective
The New Language of Sports Betting
For younger audiences, betting is no longer the main event. It is a layer that sits alongside watching, playing, and reacting in real time, forcing sportsbooks to rethink how betting fits into entertainment.
by Format-3
- Perspective
Clearing the Smoke and Mirrors. What AI really means in 2025
What’s a design sprint in 2025? It’s not sticky notes and Sharpies anymore. It’s not even really a sprint. It’s a leap.
by Format-3
- Perspective
Innovating Through a Recession: Why Tough Times Are the Best Times to Think Big
Recessions. They’re nobody’s favourite economic event. Budgets are slashed, projects shelved, and businesses are told to “do more with less”
by Format-3
- Perspective
Product design lessons from the creation of Sumo Oranges
Enter the world of innovation with inspiration from Sumo oranges
by Hardy Sidhu
- Perspective
Framer: The No-Code Revolution in Web Design
Let's dive a bit into the world-changing design & development tool.
by Dominik Nowakowski
- Perspective
No Exit—Committed Partnerships in Product Teams
How the "No Exit" mindset and the flow of true partnerships—create unstoppable success in product teams
by Ricardo Medina
- Perspective
Balancing Innovation, Clarity, and Time in an AI-Driven World
As AI drives rapid progress, leaders must balance innovation with reflection.
by Ricardo Medina
- Perspective
Driving Growth with Attention, Transparency, and Friction
Discover how our approach helps the team thrive and deliver impactful work.
by Ricardo Medina
- Press
We've Been Shortlisted As UK's Best New Agency for 2024
We at Format-3 are truly honoured to have been shortlisted for the UK Agency Awards.
by Format-3
- Perspective
Hire a Partner, Not a Vendor.
Forge a transformative alliance, not a transaction.
by Hardy Sidhu
- Perspective
The Marriage of Animation and Web Design: Adding Life to Your Website
How and why we should marry animation and web design together.
by Dominik Nowakowski
- Perspective
Empowering Customer Support Teams To Fuel Profit Growth
Our framework to customer centricity design
by Hardy Sidhu
- Press
The fall of the traditional agency, & the birth of Agency 2.0
Our manifesto behind how and why F3
by Hardy SidhuSayHello!
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