FORMAT-3 Wins Webby Award

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Tuesday, 21 April 2026

2 Mins

by Format-3

Format-3 has been awarded a Webby Awards in the category of Best Websites and Mobile Sites in Television, Film & Streaming for its work on The Pendragon Cycle.

This recognition marks a defining moment for the studio, not just as an achievement, but as validation of a fundamentally different approach to building digital experiences.

For over a decade, the industry has been shaped by scale. Larger teams, layered processes, and systems designed to manage complexity at volume. While this has improved consistency, it has also introduced a quiet convergence in the work itself. Outputs become predictable. Decisions become safer. Distinction becomes harder to achieve.

Format-3 was built in response to that shift.

The studio operates with smaller, highly focused teams, working in close partnership with organisations to design and build digital experiences where craft, clarity, and intent are not diluted by process. The result is work that is not only functional, but expressive, considered, and distinct.

The Pendragon Cycle reflects this approach in full. Designed as an immersive digital experience, the project moves beyond traditional website conventions, treating interaction as narrative and interface as a medium for storytelling. Every detail, from structure to motion, was shaped to create a cohesive and intentional experience.

Being recognised by the Webby Awards in such a competitive category, spanning television, film, and streaming, places the work alongside some of the most ambitious digital experiences produced globally.

For Format-3, the significance extends beyond the award itself.

It reinforces a belief that the future of agency is not defined by size, but by focus. Not by layers, but by clarity. Not by process alone, but by the quality of thinking and execution behind the work.

This moment stands as proof that a different model can not only compete at the highest level, but lead.