by Format-3

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We have been nominated for Best Website in the 30th Annual Webby Awards for its work on Pendragon Cycle.

But the website was never really the point.

Pendragon Cycle began as a question.
What does it feel like to experience something engineered to perfection, before you ever touch it?

The answer wasn’t content.
It wasn’t pages.
It wasn’t even design in the traditional sense.

It was about building a digital experience that carries the same weight as the product itself. Something immersive. Intentional. Precise. A system of motion, interaction, and narrative that pulls people in rather than pushing information out.

In a landscape saturated with templated platforms and predictable interfaces, Pendragon Cycle set out to do something different. Not louder. Not more complex. Just more considered.

This is the space Format-3 operates in.
Where digital is no longer a layer, but the experience itself.
Where craft is not decoration, but the product.

The Webby Awards, often described as the Internet’s highest honour, received nearly 13,000 entries this year. To be recognised within that context is not just a milestone, but a signal of where digital experiences are heading.

“This recognition matters because it reflects a shift,”

Hardy Sidhu - F3 Founder

“We’re moving away from building for screens, and towards building for feeling. Pendragon Cycle is what happens when you treat digital with the same intent as the product it represents.”

As a nominee, Format-3 is also eligible to win a Webby People’s Voice Award, voted online by the public. Voting is open until April 16th at vote.webbyawards.com.

Winners will be announced on April 21, 2026.

By Format-3

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