by Format-3

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We are proud to share that our work on PendragonCycle.com, created in partnership with Merlin Studio, has been recognised with multiple leading international digital awards, marking one of the most celebrated projects in Format-3’s history to date.

From the outset, our ambition was clear. We did not set out to build a conventional promotional website. We set out to design and engineer an immersive digital world that could carry the weight of a mythic narrative, build anticipation ahead of the series launch, and push the boundaries of what the web can be as a storytelling medium.

The result is a cinematic, interactive experience that blends editorial craft, performance-driven development, and emotional world-building into a single, cohesive digital artefact. Every interaction, transition, and visual decision was designed to feel intentional, atmospheric, and deeply connected to the legend of the Pendragon Cycle.

This work has now been recognised by the most respected platforms in digital design and development:

FWA Site of the Day
A juried recognition of innovation, craft, and impact, reinforcing our belief that bold, experimental digital experiences can still be beautifully refined.

Awwwards Site of the Day, Developer Award, Honors, and Typography Honors

These accolades speak to the balance we achieved between design and engineering, aesthetic excellence and technical precision, and narrative depth and usability.

CSS Design Awards Site of the Day and Public Vote Awards for Innovation, UI, and UX
Winning both juried and public vote awards reflects something we deeply value. The work resonated not only with industry experts, but with a wider community of designers, developers, and digital creators.

For us, Pendragon Cycle represents more than just an award-winning website. It is a demonstration of Format-3’s approach to digital craft:

• design-led,
• technically fearless,
• narrative-driven,
• and built in genuine partnership with our collaborators.

This project reinforces our belief that the web can be as cinematic, emotional, and immersive as any other medium, when approached with ambition and care.

We are incredibly proud of the team who brought this to life, and of our collaboration with Merlin Studio. This success strengthens our commitment to continuing to push what digital experiences can be.

You can explore the full case study here: https://format-3.co/work/pendragon

By Format-3

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