Automotive

We design digital automotive products and services that help brands sell better, serve better and stay connected to their customers long after the sale. The industry is shifting toward electrification, software, new retail models and direct relationships. We help OEMs, importers and retailers turn that change into experiences that work across the whole journey, from research and configuration to purchase, ownership and servicing. Our work combines human centred design, behavioural insight and data driven decision making to remove friction and build experiences people come back to.

Our approach comes from years spent inside the industry. Format-3 founder Hardy Sidhu has 15 years of experience leading European digital product teams for global agencies, running transformation programmes for Volvo, Toyota, Lexus and Rolls-Royce. We understand how OEMs, national sales companies and retail networks operate, and what it takes to deliver across them. Working closely with marketing, retail and technology teams, we design and build configurators, digital retail platforms, ownership and owner apps, dealer tools, and connected services. These products drive conversion, strengthen retail performance and build lasting brand loyalty.

For a deeper look at where the industry is heading, download From Metal to Relationship, our report on the three strategic shifts reshaping automotive. Download the report →