Repositioning Praemia for a Digital-First Future

Evolving Brand

Creating a digital brand
that speaks premium

Praemia REIM needed a fresh digital brand look to represent its premium European offering, we took the initial base foundations of the brand and turned it into a living brand eco-system that was able to both resonate to its target audience and scale across all digital operations.

Content Strategy

Reorganizing years of content
for intuitive accessibility

Our first objective with the website was to rethink the information architecture and content as whole for targeted audiences and clients. We simplified top level navigation and reduced level structure from 6 to 3, enabling users to quickly reach their desired content at ease and confidence.

Premium Feel

Designing an experience
that represents high trust

The redesign became an opportunity to shape how Praemia REIM presents itself digitally, not just through interface design, but through language, imagery and tone. Working from the new brand guidelines, we created a responsive experience across light and dark modes that felt considered, contemporary and consistent.

We also led the copywriting and photographic art direction across the site, creating a clearer narrative and a more distinctive visual language. Typography, photography and content were treated as one system, helping complex investment information feel more accessible, coherent and engaging.

The Result

A digital first impression that
stands above competitors

Our successful collaboration with the Praemia REIM team led to wider recognition across the business of the brand’s evolution, with the new visual and verbal language subsequently considered for rollout across broader channels and touchpoints for both prospects and clients.

Recent work