
From MVP to Global Market Fit
We help venture-backed startups scale their products, grow their user base, and prepare for the next round of investment & growth.

Principle 01
Transform UX
Transform the user experience by uncovering friction, simplifying journeys, and creating intuitive interactions that people love to use.
Principle 02
Drive Retention
Increase customer retention by understanding user behaviour, strengthening engagement, and creating experiences people keep coming back to.
Principle 03
Scalable Systems
Design resilient systems that evolve with changing customer needs, new opportunities, and the demands of a growing business.


Scaling with Precision
WITH FORMAT–3 TEAM

Scalable Design Systems
Bringing consistency, speed, and flexibility to your product. We create reusable design components and guidelines that grow with your business, making every new feature easier to build, align, and scale seamlessly.

Multi-Platform Delivery
Ensuring your product performs seamlessly across web, mobile, and beyond. We design and build with adaptability in mind, so you can reach users wherever they are, with consistent experiences that scale effortlessly.

Product Growth Refinement
Focusing on turning a good product into a great one. By analyzing user feedback, optimizing experiences, and aligning features with evolving market needs, we help your product scale, delight users, and drive lasting growth.
Work that helped shape the future
- StreamLayer
Defining next-gen live sports engagement
Driving the way for innovation within the live sporting industry, directly targeted at the new wave of sports fans who tenfold their engagement during live games with functionality that puts them in the driver's seat of their entertainment.
- CareHive
Guiding patients through complex care journeys
Austin-based CareHive delivers hybrid healthcare by combining AI and virtual providers. Partnering with healthcare entities, it offers responsive text, email, or virtual visits while empowering clinicians with data for lower costs, better outcomes, and personalized, convenient care.

“They were amazing people to work with - not just smart and friendly but fun. But they are also incredible designers who are very thoughtful and highly skilled, who draw on a deep background of experience with some of the biggest and most innovative companies in the world.”


Their collaboration and support led to make sure work was done right. Timeliness and budget was key for our project, but more importantly, we wanted high quality assets to move forward with in the long run. F3 delivered and made the experience easy. That approach was refreshing.
