Awager

Combining immersive interface design, sound capture, physical casino machines, and industry-first real-time camera setups, to deliver a first-class digital experience that captures the authentic casino environment. This empowers players to connect, bet, and win with total confidence while enabling Awager to dominate and underserved market.

Visit the website at awager.com

The Opportunity

Disruption through Innovation

Many casino customers avoid online counterparts due to trust issues and a lacklustre experience. Awager saw an opportunity to disrupt the online casino space by delivering an online experience built on the trust of physical casino machines combined with the emotions and social excitement of a real casino.

Imagine accessing this experience from anywhere in the world—be it a living room, cruise ship, or hotel lobby.

Our challenge was to identify the vital elements of the casino experience and use modern technology, real-time camera rigs, and digital design to deliver an industry-first product that addresses an underserved market.

We began by heading to casinos, speaking to players, and understanding their motivations...

Part / 01

Building player trust

Knowing that trust in online games was a huge barrier to entry we prioritised building trust with users at every level We achieved this by a combining the following:

- Physical casino machines with real time industry leading camera rigging

- Allowing players to watch others play and win

- Ambient win notifications

- A virtual 3D casino floor to explore

Part / 02

Delivering the excitement
of the casino floor

Capturing the thrill of witnessing a big wins, complete with the sounds, movements, and lights of the casino floor. We learnt that a key part of going to the casino was the excitement and energy which is often lost in the digital world.

We pushed the boundaries of what a digital casino could be through motion, visuals, 3D, sound and haptics delivering an experience that redefines online casinos

Part / 03

Reducing player friction

One of the advantages of a digital casino over a physical one is unlimited floor space for machines but with this came a challenge near unlimited choices.

Knowing it was vital to empower users to find the perfect game and machine for them in seconds we deployed Features like favorite machine/game, previously played, filter by stakes/jackpot, and add to queue—all aimed at streamlining the playing process.

Part / 04

Crafting a social digital casino experience

Many real world casinos customer love the social aspect and interaction sof the casino floor be it with bar staff, dealers or other players, sadly this is usually missed from digital casinos. But not anymore using features like watching others play, chat, live win alerts, watch lists, and live reactions we maximized interaction and enjoyment

The Results

Empowering growth into New Market Segments and Partnerships

Our strategic partnership with Awager resulted in an industry-leading digital product that redefines online casinos.

This success has enabled Awager to grow into underserved online gaming markets and facilitated exciting cross-industry collaborations with major brands.

Thought Leadership

Testimonial

F3 empowered our industry changing technology with a great digital experience. Chosen for their industry recommendations, F3 delivered a comprehensive product overhaul with impressive communication and high-quality results, providing us with a detailed development handover.

Roy Greenbaum

Play & Win

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Recent work