DailyWire+ 2.0 App

Reimagining The DailyWire as a premium content provider through technology

Digital Strategy
UX
UI

2023 - 2024

Overview

In 2023, The DailyWire was ready for an evolutionary transition in their business to transform from a news publisher into a premium content provider. For this to happen the organisation needed a technology evolution which required digital product expertise to lay the new foundations and also set up the future digital projectory. We were asked by the DailyWire to become a digital partner and support them as a embedded digital accelerator.

Duration

2 Mo.
North Star
6 Mo.
Execution
On-Going
Product Support

Success

+ 50%
Active MAU
+ 35%
Content Engagement
- 200K
Reduction CX Tickets

From Client

The most impressive part of working with F3 was their enthusiasm, collaboration, speed of the work and their contribution to the culture of our organization. It would be impossible to distinguish the enthusiasm and commitment to our project from an internal FTE and a member of Format-3. They threw themselves into the work with a level of motivation that rivaled any company employee.

Chris Williams

COO

The Opportunity

Becoming The Embedded Expert Accelerator With Holistic View

To create a high performing partnership that delivered at the velocity needed, we set up shop in Nashville, and embedded ourselves alongside the internal teams. Becoming apart of the internal team at DailyWire allowed us to aid in squad creation, team delegations, and implementation of agile processes.

Splitting ourselves over native apps, web and TV Apps, we quickly dug in to understand where the company is today in terms of their digital products and services, to analyse where we can make quick low hanging fruit changes and what our long term vision should be.

Strategical Approach

Strategic Mapping & Articulating  Of The Future Vision Of DailyWire+

Running through quick sprints of exploration and prototypes allowed us and the organisation to have complete creative freedom in the vision for 2.0. The speed also enabled us to quickly cancel out thoughts, refine thoughts, and discover key fundamental implementations.

Forming 3 main strategic experience pillars to drive an increase in DailyWire MAU:

1. Make DailyWire a daily habit
2. Create a superior content experience
3. Form a community connection

2 Weeks

100's of rapid solutions

The Execution

Delivering A Smart, Scaleable, And Personalised Digital Experience

The new digital statement from The DailyWire, proving themselves as a leader within the political commentary space through their digital offering on all platforms.

Top key fundamental implementations

- New media types (including short form content) 
- Personality (hosts) driven exploration 
- AI implementations for added value
- Content sharing & community Experience
- Complete contained app experience
- Personlized experience

The Roll Out

Revamped Digital Excellence Across All User Touch Points For DW+

Whilst creating the app experience we also translated the digital experience across different platforms and devices to ensure a coherent experience across all user digital touch points in the eco-system

Successfully translated for

- iOS & Android devices
- OTT Devices