TripleKey Platform

Building a platform for non-technical and technical executives to transparently analyse and assess their software environments.

Product Design
Digital Strategy
AI

2024

Overview

We were brought in during the early days of Triplekey to take a great technology and turn it into a product that allowed transparency for risks, IP ownership and team performance within software development for executives to have a clear picture of their software. Making complex data, intuitive.

Duration

6 Weeks
Accelerated Discovery
3 Months
Design Execution

Success

Pre
Seed Acquired
6 Mo.
Roadmap Planned
XX
Customers won (NDA)

From Client

It was really impressive working with Format-3, the way the team could not only understand the vision we had, but was also able to empower us to think about this could be so much more than we expected. The incubator style discovery was truly fantastic for us as a collective to think things through.

Scott McCullough

CEO

How We Began

An accelerated Discovery

Software environments are complex, and the data even more so. Paul’s innovation allowed us to scan environments in minutes for risks, IP ownership, and team performance—a task that typically takes weeks.

Our challenge was to create an experience that simplified data, enabling both technical and non-technical executives to communicate more effectively. This breakthrough technology paved the way for organizations and start-ups to build safer, more reliable products.

Inside the Incubator

Mapping The Experience

Understanding the current market of cyber security and highlighting how we as an offering are different, we exposed the key users and their jobs to be done. This outlined the market gaps TripleKey aimed at filling.

We workshopped together how key data played a pivotal role into each user types experience and what content we needed to showcase at what point of the journey to aid our mission in becoming a platform of transparency.

Phase One

Three Legged Stool

Our first phase we decided to roll out to market was hyper focused on the three key pillars of TripleKey, which we called the three-legged stool. Risks, IP ownership, and team performance.

We designed and prototyped the platform in a dual track approach with development building as we designed. Data visualization of information was a huge focus of ours to tell narratives and patterns to the users in an intuitive fashion that could be easily understood by technical and non-technical teams.

Transparent

Software Development

Intelligence Layer

Harnessing AI As a Partner

Leveraging AI we were able to scan, analyze, and decode large amounts of data within code bases.

Having multiple points of data created opportunities of efficiency for our users with recommendations, mitigation options, also a natural language model for technical and non-technical executives to easily understand scenarios within their software environment.

Road Forward

Immediate Return & Planned Value

The success of phase one catapulted TripleKey into new customer acquisitions and significant market traction, laying a solid foundation for continued growth and customer value.

As the CEO proudly stated, “You’ve made us look like a $100 million company!”—a testament to the remarkable impact this phase has had on the business.