- Key Results
- Created a generative UI model
- Showcased at Dreamforce 2024
- Piloted with multiple brands
Over the past three years, our partnership with Mobeus has focused on pushing the boundaries of immersive webcam based technology. Together, we set out to transform our innovative technology into a market disrupter by integrating advanced customer data and artificial intelligence, creating a digital experience that enables dynamic, two-way engagement between companies and their customers.
Visit the website at mobeus.com
The Opportunity
Imagining The Future of Immersive, Intelligent Digital Experiences
We launched our pilot project with Mercedes-Benz, tackling the challenge of creating a seamless interface that integrates AI, data, and digital technology.
The concept of ‘UI for AI’ became central to our vision, focusing on immersive experiences users could navigate without headsets. Data drove generative interactions, and AI was a trusted partner.
Our goal was to set a new standard for digital interaction, making technology more intuitive and meaningful for users.
The Approach
Innovating Beyond Boundaries
By analyzing the existing dealership experience, we identified key friction points that revealed opportunities for meaningful innovation between brand and customer. From the moment a customer steps into the digital environment, we envisioned an experience that feels personable, enjoyable, and seamless—whether the user is interacting with AI or a real representative.
Our focus on minimizing digital distractions and centering on contextual, conversational needs allowed us to establish a human-centered foundation for digital interactions. This approach fostered effective engagement, designed to boost conversions and enhance customer retention.
With Mobeus we’re able to
Define new standard
The Execution
Crafting a fluid, engaging two way digital conversation that felt human
We created digital environments and content models to enable meaningful, two-way interactions, centered around a virtual AMG store. Users could explore 3D vehicle models, view offers, book test drives, and more.
Jackie, our AI assistant, enhanced the experience by providing instant responses, facilitating comparisons, and offering personalized car recommendations based on user data.
This innovative approach redefined the sales experience by blending the real and virtual worlds.
The Result
Setting New Benchmarks for the Future
The entire Mobeus experience was built on a flexible, scalable, and generative system, allowing us to rapidly deploy tailored brand experiences and continuously evolve the platform to meet emerging market demands.
By piloting this experience with multiple brands, we set a new standard for how AI and data can enhance customer and brand engagement across digital channels, redefining expectations for immersive, personalized digital interactions.
Want to disrupt your industry?
Lets jump on a call to talk innovation with you and your team
